Candid Conversations: Demand Generation
Being creative and doing amazing things isn’t enough. In this Candid Conversation, learn how successful creators have built demand for their work. People need to be able to see what you do and we will explore how branding and promotion can be effectively and efficiently be leveraged to generate excitement. We will discuss strategies for getting work discovered while exploring questions such as:
- How do I stand out in a crowded marketplace?
- How do I use my resources effectively in the battle for attention?
- What are the key elements of successful branding?
- Who can help amplify my message?
Following the panel discussion, join us for a session on knowledge mapping, networking and a guided conversation that digs deeper into the theme of demand generation in a small-scale, intimate workshop.
Please see the agenda for the day below:
|1:30 - 2:00 PM||Doors Open + Registration|
|2:00 - 2:15 PM||Framework|
|2:15 - 3:15 PM||Panel Discussion|
|3:15 - 4:30 PM||Knowledge Mapping + Guided Conversation|
|4:30 - 5:00 PM||Mix & Mingle! + Optional Launchpad Tour|
Shinjini Sur is a multidisciplinary artist and an insanely energetic brand marketer, turned speaker and coach. She graduated from the Schulich School of Business, with a specialization in marketing and entrepreneurship, and found her obsession of achieving mastery in self, paying it forward by supporting others’ journeys to becoming their Greatest Kind of human.
With 5+ years of experience in brand marketing at L’Oreal and PepsiCo, she has a deep understanding of how to connect with others through emotional storytelling. After conducting training programs and testing workshops, Shin has chosen to devote her skills to speaking and facilitating so that she can make a real impact in the lives of others and ultimately, together, create positive change.
Mario Christian is a CAFA and two-time Fashion Magazine Award-winning designer and marketing lead for both the NOGU and the Daniel Christian brands of jewelry and accessories. Mario also currently holds the treasurer position for Fashion Group International and is the recipient of the Joe Fresh Center for Fashion Innovation Award 2016. He started his career in the field of Architecture but quickly moved into fashion translating his love for design into a multidisciplinary vocation. Mario is also a co-founder of Phizit Inc. a digital media and marketing firm that specializes in Shopify integrated social media advertising that uses machine learning and AI to help brands create scalable growth and achieve higher lifetime value per customer
Christine Mangosing is a Manila-born, Toronto-based graphic designer and art director with over 13 years experience developing brand identities and creative solutions for a diverse clientele that includes Isobar Canada, Saatchi & Saatchi Canada, Toronto Artscape Inc., Pan Am Path, Manifesto Festival, and Red Bull Music Academy. She founded boutique visual communications studio CMANGO Design in 2006 and evolved the role of art director for national music publication, Exclaim! Magazine over the course of a decade, playing a key role in shaping the Exclaim! brand in both its print and web incarnations. Christine studied Fine Arts at Langara College, New Media at Ryerson University and Graphic Design at OCADU. She has lectured, facilitated workshops, spoken on panels and provided mentorship for a variety of institutions and programs, and was a founding member of Kapisanan Philippine Centre for Arts & Culture, a multiple award-winning, charitable centre for youth in Toronto.
Born and raised in Abidjan, Côte d'Ivoire, Mark Nabeta moved to Canada in his late teens and a plan to follow his passion for storytelling and branding in sneaker and streetwear culture. Foregoing a career at the UN, he has gone on to fill a variety of roles in brand and sales management, marketing strategy, community engagement, and project management, most recently at marketing agency trevor//peter, working and advising on their portfolio of lifestyle brands.
Launchpad Learning offers tiered pricing to support creatives of all levels of experience and stage in your creative practice. You are encouraged to select the option that best reflects where you are in your entrepreneurial journey: early, emerging, established, or intrapreneur. Launchpad members enjoy 25% off registration fees! Register now! Space is limited.
About Candid Conversations
Candid Conversations is Launchpad Learning's new, mixed-format learning series that goes beyond the panel and takes an honest look at the broad themes related to your creative practice.
Want to learn more?
If you're inspired, do a deep dive into the lessons learned from the discussion through follow-up workshops offered in ways that put the focus directly on you and your creative practice.
Wednesday, June 5, 2019
Digital Lead Generation
6:30 - 9:30 PM / Starting Price: $35.00
Saturday, June 20, 2019
Promoting and Supporting Your Creative Ideas
1:00 - 4:00 PM / Starting Price: $35.00
We acknowledge the support of the Canada Council for the Arts. Nous remercions le Conseil des arts du Canada de son soutien.