Create, Don’t Compete: Value Creation through Differentiation
This 3-hour workshop will give you the perspective and the strategies to create demand rather than fight over it through effective differentiation. Case studies will show how industry leaders made surprising choices to stand out from the crowd. Tools to overcome adoption hurdles will also be applied while exploring questions such as:
- How do I create an entirely new market instead of fighting through an existing one?
- What is the right sequence to improve the chances of an innovative strategy being successful?
- Where are the barriers to adoption and how can I overcome those vested in the old market structure?
Participants will discuss the short and long-term forces they see in their industry and the industries that they intersect with as well as broader cultural trends. They will compare this to their current strategies and begin discussing new opportunities that are emerging. Individually, they will articulate a position that they feel will set them up for success now and down the road.
About the Facilitator
Jerrold McGrath is the former Director of Innovation for programming at the Banff Centre for Arts and Creativity and is currently Senior Advisor at Artscape Launchpad. His innovative programs have generated over $40M in direct and indirect funding from private, public and philanthropic supporters in the past decade.
Launchpad Learning offers tiered pricing to support creatives of all levels of experience and stage in your creative practice. You are encouraged to select the option that best reflects where you are in your entrepreneurial journey: early, emerging, established, or intrapreneur. Launchpad members enjoy 25% off registration fees! Register now! Space is limited.
We acknowledge the support of the Canada Council for the Arts. Nous remercions le Conseil des arts du Canada de son soutien.