This workshop will help you set the foundation for building a successful brand online. You’ll be given critical insights into digital and social media marketing trends, best practices, and key tips on how to establish your unique brand identity to stand out in the marketplace.
Who's It For?
This workshop is ideal for growing entrepreneurs, creatives, and artists who seek support, knowledge, and tools on how to create a successful and sustainable business in the digital era.
You Will Learn
- Digital and social media marketing buzz terms and trends;
- The pros and cons of different social media platforms for business;
- Best practices of social media marketing;
- How to establish and showcase your unique brand identity, voice, and aesthetic;
- Ideas for continuous content creation.
About the Facilitator
Allison Asis is a digital marketing specialist, jewellery artist, and founder of her own business, Cadette Jewelry–a line of artisanal jewellery that she launched in 2014. A graduate from the University of Toronto, Allison fulfilled the following 7+ years in PR and digital marketing roles for numerous media and beauty companies. Her most recent 4-year stint was at AVEDA as the Digital Marketing & PR Strategist, where Allison led the company’s core PR and digital initiatives, including social media, advertising, influencer marketing, eventing, as well as hosting digital marketing workshops for AVEDA salon owners & stylists across Canada.
Alongside gaining extensive marketing experience over the years, Allison maintained a deep love for jewellery-making as she continued to operate Cadette Jewelry on evenings and weekends. In 2018, Allison took the leap to become a freelance digital marketing specialist, which also gave herself the opportunity to contribute more time to Cadette Jewelry. Today, Cadette Jewelry is a sought-after Canadian contemporary jewellery brand that has grown a loyal following and client base of women from around the world who are drawn to the line’s unique designs and artistry.
Launchpad Learning offers tiered pricing to support creatives of all levels of experience and stage in your creative practice. You are encouraged to select the option that best reflects where you are in your entrepreneurial journey: early, emerging, established, or intrapreneur.
Launchpad members enjoy 25% off registration fees!
Register now! Space is limited.
With less than 48-hours notice, Launchpad Learning programs and workshops are non-refundable; as such, no shows will not be refunded nor credited.
We acknowledge the support of the Canada Council for the Arts. Nous remercions le Conseil des arts du Canada de son soutien.