Optimizing Your Brand for eCommerce
Sep 25

Optimizing Your Brand for eCommerce

Program Fee: Early - $20.00

Program Fee: Emerging - $30.00

Program Fee: Established - $40.00

Program Fee: Intrapreneur - $50.00




This workshop will equip you with the essential tools and know-how to creating an effective online strategy that drives continuous brand awareness, engagement, and sales opportunities both online and offline.

Who's It For?

This workshop is ideal for growing entrepreneurs, creatives, and artists who seek support, knowledge, and tools on how to create a successful and sustainable business in the digital era.

You Will Learn

  • Setting up an Instagram business profile;
  • Understanding analytics, insights, and metrics;
  • Helpful mobile apps for content planning;
  • Helpful mobile apps for photo and video editing;
  • How to setup a Shopify website
  • Top features of using Shopify’s platform;
  • Helpful Shopify apps for entrepreneurs on a budget.

About the Facilitator

Allison Asis is a digital marketing specialist, jewellery artist, and founder of her own business, Cadette Jewelry–a line of artisanal jewellery that she launched in 2014. A graduate from the University of Toronto, Allison fulfilled the following 7+ years in PR and digital marketing roles for numerous media and beauty companies. Her most recent 4-year stint was at AVEDA as the Digital Marketing & PR Strategist, where Allison led the company’s core PR and digital initiatives, including social media, advertising, influencer marketing, eventing, as well as hosting digital marketing workshops for AVEDA salon owners & stylists across Canada.

Alongside gaining extensive marketing experience over the years, Allison maintained a deep love for jewellery-making as she continued to operate Cadette Jewelry on evenings and weekends. In 2018, Allison took the leap to become a freelance digital marketing specialist, which also gave herself the opportunity to contribute more time to Cadette Jewelry. Today, Cadette Jewelry is a sought-after Canadian contemporary jewellery brand that has grown a loyal following and client base of women from around the world who are drawn to the line’s unique designs and artistry.


Launchpad Learning offers tiered pricing to support creatives of all levels of experience and stage in your creative practice. You are encouraged to select the option that best reflects where you are in your entrepreneurial journey: early, emerging, established, or intrapreneur.

Launchpad members enjoy 25% off registration fees! 

Register now! Space is limited.

Refund Policy

With less than 48-hours notice, Launchpad Learning programs and workshops are non-refundable; as such, no shows will not be refunded nor credited.


We acknowledge the support of the Canada Council for the Arts. Nous remercions le Conseil des arts du Canada de son soutien.