Event Production as a Creative Medium
Sep 23

Event Production as a Creative Medium

Program Fee: Early - $20.00

Program Fee: Emerging - $30.00

Program Fee: Established - $40.00

Program Fee: Intrapreneur - $50.00




This workshop will outline how to properly execute a creative event. While covering the three key phases of event production (planning, execution, and follow up) the conversation will be heavily informed by the importance of the following five themes: groundwork and research, mutually beneficial relationships in collaboration, finding your method, transferable skills, and managing your energy. The overall goal of this workshop is to present event production as a creative medium in which ideas, projects, and relationships can form. Understanding event production in this capacity will hopefully inspire people to come up with more diverse and engaging events/collaborations throughout the city.

You Will Learn

This workshop will be broken up into three stages: planning, execution, and follow up. However, the five key themes (groundwork and research, mutually beneficial relationships in collaboration, finding your method, transferable skills, and managing your energy) will be fluid throughout the entirety of this workshop.

  • Stage One: Planning - developing your idea, creating a proposal from this idea, pitching your proposal, and assembling a team;
  • Stage Two: Execution - managing your energy, leading your team, and day-of dos and don’ts;
  • Stage Three: Follow Up - the importance of numbers and demographics, following up with collaborators and attendees, and maintaining relationships with collaborators.

About the Facilitator

Keesha Chung is an event producer, moderator, professional model, writer, creative director, and content creator. She graduated from Concordia University with a Bachelor of Arts majoring in Women’s Studies. She has worked in content and event production for just under 10 years. In 2016 she co-founded a non-profit organization called Collective Culture. Collective Culture is a platform that celebrates the voices of BIPOC creatives through the collaborative development of multidisciplinary programming and content. Since its inception, Collective Culture has produced 11 events. Some of Keesha’s collaborators include: CBC Arts, Sephora Canada, VICELAND Canada, AfrOURban, CIINEMA, BAND Gallery and Culture Centre, Centre Never Apart, Sankofest + Khyber Centre for the Arts, HerDay, Black Lives Matter Toronto, Goldelox Productions, SBC Gallery, Sophomore Magazine, Art Matters Montreal, and Ryerson Image Centre.

Through these collaborations, Keesha has worked on development teams, production teams, creative teams, in front of and behind the camera. Her experience has given her unique insight on how to take an idea from its inception to its execution and would love to share this knowledge with others looking to do the same.


Launchpad Learning offers tiered pricing to support creatives of all levels of experience and stage in your creative practice. You are encouraged to select the option that best reflects where you are in your entrepreneurial journey: early, emerging, established, or intrapreneur.

Launchpad members enjoy 25% off registration fees! 

Register now! Space is limited.

Refund Policy

With less than 48-hours notice, Launchpad Learning programs and workshops are non-refundable; as such, no shows will not be refunded nor credited.


We acknowledge the support of the Canada Council for the Arts. Nous remercions le Conseil des arts du Canada de son soutien.


Artscape Daniels Launchpad
East Tower, 130 Queen's Quay East
Toronto, ON M5A 3Y5