Purpose: Organizing, Activism and the Creative Business
Jan 20

Purpose: Organizing, Activism and the Creative Business


Are you balancing social, cultural and economic objectives in your business? Interested in approaches to make for-purpose creative businesses more sustainable?


This 1-day workshop is a fast-paced and hands-on opportunity to explore different pathways to success for organizations that balance economic, non-economic, and personal objectives. You’ll be exposed to cases, concepts and a community of other passionate individuals committed to advancing various objectives through their creative practice.

Engagement across social, environmental, and cultural communities is too often limited. Innovations, best practices, and opportunities are too rarely shared. Approaches can be assembled from different places in order to organize your enterprise in a way that maximizes impact and resilience.

You will be exposed to recent innovations in how for-purpose work happens and have opportunities to apply the ideas to your own specific challenges as part of a community of learners. You will practice creating conditions for new approaches to succeed and reflecting on current routines and approaches to see if they are still a good fit.

Topics will include funding, partnerships, communication strategies, positioning, and emerging models of revenue generation.

What will be different for me after the session?

  • More options to organize and fund your work
  • Exposure to approaches that work from across sectors
  • Connections to innovators across the creative sector looking to adapt to related challenges
  • Strategy to approach different stakeholders and communicate the impact of your work

About the Facilitator

Jerrold McGrath joined the Launchpad team as Director of Launchpad Programs in November 2017. In October 2018, Jerrold transitioned into the role of Senior Advisor of Launchpad Programs. Prior to Launchpad, he spent eight years at the Banff Centre for Arts and Creativity, where he led the design and delivery of over 100 programs including the Toronto Arts Council Cultural Leaders Lab, New Fundamentals: Leadership for the Creative Ecology, ALT/Now: Economic Inequality, Getting to Maybe: A Social Innovation Residency, Leading by Design, and Hope Decoded, an interdisciplinary residency addressing hope and hopelessness across communities. Jerrold also recently directed the Decolonizing Canadian Dance project on behalf of the Canadian Dance Assembly.


Artscape Daniels Launchpad
East Tower, 130 Queen's Quay East
Toronto, ON M5A 3Y5