Crafting Your Personal Brand
Feb 20

Crafting Your Personal Brand


This workshop will provide you with the tools to build a strong value proposition on the foundation of self-awareness and authenticity. Learn how to stand out from your peers by creating a niche for yourself and succinctly communicating your own story. 

Through collaborative exercises and deep introspection, we will tackle tough questions about what your values are, how you are perceived by others, and how to articulate who you are and what you have to offer. Learning from best practices and personal stories, you will be equipped with key questions to ask yourself when crafting your own personal brand.   

By strategically thinking about your audience, whether you are networking, interviewing for a job, or figuring out what your purpose in life is, you will leave knowing how to identify the what, the how, and the why of your brand.

What will be different for me after the session?

  • Meaningful identification of your top five values and how it aligns with your creative practice
  • Insight into how you "show up" and how you are perceived
  • New strategies to deconstruct and effectively piece together a strong brand statement

About the Facilitator

Shinjini is an artist and marketer, who graduated from the Schulich School of Business, with a specialization in marketing and entrepreneurship. With 5+ years of experience in marketing in the CPG industry at L’Oreal and PepsiCo, she recently launched her own creative business, butternutbutternut. Currently also working on brand management for Tostitos in Canada, Shinjini frequently develops and recommends strategic plans to grow the multi-million dollar brand nationally. She leverages similar marketing fundamentals and principles to grow her own online business.

As a Second City Conservatory graduate, Shin exudes positive energy, loves to perform and present her ideas. She aspires to share her learnings and experiences with others to help them become their best selves. Through speaker series, talks, and workshops, she is actively pursuing her passion for collaborative knowledge sharing with youth, creative entrepreneurs, and motivation seekers to help unleash their power potential within.


We acknowledge the support of the Canada Council for the Arts.

Nous remercions le Conseil des arts du Canada de son soutien.


Artscape Daniels Launchpad
East Tower, 130 Queen's Quay East
Toronto, ON M5A 3Y5