Social Media Ad 101

RBC Launchpad Music Entrepreneurship Program presents... 

Am I submitting music too frequently? Not frequently enough? How can I make sure I am giving enough time to let my songs breathe, and let me talk about things happening around the songs like the press, playlists, and more? What are the people who make playlists looking for, including submission timelines? HOW can I handle all this content coming in?

How do I know which content to utilize as ads? What do I do if my budget is small? How do I even create a budget in the first place, and know where to use it? What are some general ad types that work overall for artists, and how can I monitor them properly? How do I know what keywords to use?

Have you asked any or all of the following questions?
Join our workshop on timelines with a special Social Media Ad 101 overview on April 19th at 5 pm.

About the Speaker:

Vanessa develops customized social marketing plans and strategy for musicians and brands across multiple online platforms.
With over 15 years of experience in the music business, Vanessa built her career in Hospitality, Branding, and Social Media starting her career working for festivals like NXNE, CMW, and Indie Week, which took her to Ireland to produce the European side of the Indie Week festival during the 2013 season. She joined The Marketing Store team in 2010 and represented clients Nissan, Infiniti, and McDonalds on branding, CRM, and localized opportunities for growth. In addition to her work in Marketing, Vanessa co-founded both show promotion collectives Big Things Productions and People Put Out Productions (active 2012-2016). She also acted as the booker at The Rivoli in Toronto during 2012-2014. Vanessa joined the Coalition Music management team from July 2013-2018 to create, curate content for, provide educational tools, and report on digital marketing strategies for Coalition Music’s roster of artists  as well as their TEMPO Charity and Canada’s Music Incubator.

Noticing a void in assistance for independent artists, Vanessa started her new Digital Services Agency, Reach in March 2018.
Vanessa spent the last few years growing Reach into a boutique marketing agency representing many notable organizations and brands. Some projects have included the rebrand for Anthem Entertainment (formerly Ole) and Social Media Marketing for feminist festival Venus Fest, New Constellations Indigenous New Wave tour, Sound of Music Festival, LA Times at TIFF, Animal Crossing and more. Since branching out, she has also worked with many up wonderful indie artists to aid their digital strategy such as Iskwe, Notifi, Kayla Diamond, Mariya Stokes, Megan Nash, Wild Black, Tom Boy + many more. In her solo management career, she represented T. Thomason, taking him from small 50 cap venues to performing at Bell Centre in Montreal all the while releasing his single ""Hope"" that peaked at #2 on the Pop Charts and #4 on the overall Canadian charts. She currently represents pop artist Bedhead, who’s second-ever single Fight No More debuted as the most-streamed Canadian Indie on satellite radio, and is in heavy rotation on Indie88."

General Admission: $25 + tax
Member Admission: FREE

Join Zoom Meeting
The zoom link and password will be sent in your email.  Please make sure to check your inbox. 

RBC Launchpad Music Entrepreneurship Program is a 4-month educational initiative dedicated to supporting and empowering local emerging artists, music creators, and entrepreneurs. The new edition of the program welcomes 50 participants between the ages of 18 to 35 that have been selected from more than 400 applications from all over Canada.

As part of this initiative, we are offering a number of music entrepreneurship workshops that are open to the Launchpad community and the public. Please note, some extra curriculum materials might be only available for the program participants.

Photographs and/or video will be taken at this event. By taking part in this event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases and funding applications. If you do not wish to be photographed please inform an event organiser.