Funding your "passion" project: strategic resourcing for independent creatives

Full of ideas, short on resources?

Struggling with how, when, and where to generate revenue for your creative project, while actually focusing on the creative?

This session tackles the nuts and bolts of project funding for the lean, mean independent creative or small business/collective. We’ll explore viable and sustainable methods of building supportive infrastructure: determining what you need (and what is “enough”), establishing a tiered strategy, financing your independent project, ensuring your ROI makes sense and putting your practice first.

You Will Learn:

  • How to build - and fill - a diversified budget and funding pipeline, around a project and long-term creative practice (hint: they are not mutually exclusive)

  • Identifying sources for revenue - and other support

  • Strategic project and development planning (ensuring successful delivery, with gas left in your tank)

  • Scoping, pivoting, and modifying: making your work, no matter what

About the Speaker:

Amy Gottung is a creative producer, fundraiser, and consultant based in Toronto, Canada. She has led the development and execution of many intrepid, boundary-pushing independent projects for platforms ranging from interactive media to art-tech hackathons, to international festivals. From 2016-2020 Amy served as Executive Director of Toronto’s “anarchic, circus-like” all-ages, pay-what-you-can underground music and art series, Long Winter (Rolling Stone), growing activity and funding by nearly 300%. She is a co-founder and principal of KRAK XR, a boutique VR/AR media studio and consultancy. Amy serves as an independent consultant and fundraiser for a variety of arts and non-profit organizations and initiatives, in Canada and internationally. She brings a varied practice working in partnership and advisory to independent artists and creatives.


General Admission: $35 + tax
Member Admission: Free

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All Launchpad events are live experiences. Recordings are not available.

Photographs and/or video will be taken at this event. By taking part in this event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases and funding applications. If you do not wish to be photographed please inform an event organiser.