Securing the Gig: Monetizing Your Art

Singer-songwriter Barbra Lica discusses strategies around generating revenue and creating performance opportunities in the arts. Topics include grant-funding, establishing passive revenue streams, applying for juried showcases, pitching to presenters, building long-term relationships, creating effective promotional materials, strategic planning and budgeting, and important considerations for building a team. Lica will showcase examples of her own work and elaborate based on group feedback.Appropriate for new/emerging and mid-career artists.YOU WILL LEARNYou will learn the importance of and how to create a business planYou will learn how to create a budgetYou will learn how to build the right team around youYou will learn how to create effective promo materials and craft effective pitchesYou will learn how to improve your grant funding applicationsAbout the Facilitator:Barbra Lica is a JUNO-nominated singer-songwriter based in Toronto. She has performed her songs around the world, from New York City’s legendary Birdland to international music festivals in North America, Eastern Europe and Japan. Barbra has been ranked as one of Canada’s Top 5 Jazz singers on the CBC, as well Top 5 up-and-coming Toronto jazz artists on blogTO. Her most recent album, “You’re Fine”, introduced elements of Folk and Americana and has amassed over 3.9 million streams on Spotify to date. In addition to writing for herself, Barbra has written cuts for such artists as jazz crooner Matt Dusk (Entertainment One/Universal), rising J-Pop singer Harumi (Sony Music Japan), and Taiwanese pop recording artist, Morrison Ma (Universal Music Group/X Entertainment). Today, Barbra continues to develop her genre-bending style, writing and producing new music from her home studio including her latest self-produced single, "Hello From My Basement".Pricing: General Admission: $30 + taxLaunchpad Members enjoy 25% off all programming.Join Zoom MeetingThe zoom link and password will be sent in your ticket.  Please make sure to check your email. Photographs and/or video will be taken at this event. By taking part in this event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases and funding applications. If you do not wish to be photographed please inform an event organiser. 

Via Zoom

Singer-songwriter Barbra Lica discusses strategies around generating revenue and creating performance opportunities in the arts. Topics include grant-funding, establishing passive revenue streams, applying for juried showcases, pitching to presenters, building long-term relationships, creating effective promotional materials, strategic planning and budgeting, and important considerations for building a team. Lica will showcase examples of her own work and elaborate based on group feedback.
Appropriate for new/emerging and mid-career artists.

YOU WILL LEARN

  • You will learn the importance of and how to create a business plan
  • You will learn how to create a budget
  • You will learn how to build the right team around you
  • You will learn how to create effective promo materials and craft effective pitches
  • You will learn how to improve your grant funding applications

About the Facilitator:
Barbra Lica is a JUNO-nominated singer-songwriter based in Toronto. She has performed her songs around the world, from New York City’s legendary Birdland to international music festivals in North America, Eastern Europe and Japan. Barbra has been ranked as one of Canada’s Top 5 Jazz singers on the CBC, as well Top 5 up-and-coming Toronto jazz artists on blogTO. Her most recent album, “You’re Fine”, introduced elements of Folk and Americana and has amassed over 3.9 million streams on Spotify to date. In addition to writing for herself, Barbra has written cuts for such artists as jazz crooner Matt Dusk (Entertainment One/Universal), rising J-Pop singer Harumi (Sony Music Japan), and Taiwanese pop recording artist, Morrison Ma (Universal Music Group/X Entertainment). Today, Barbra continues to develop her genre-bending style, writing and producing new music from her home studio including her latest self-produced single, "Hello From My Basement".

Pricing: 
General Admission: $30 + tax

Launchpad Members enjoy 25% off all programming.

Join Zoom Meeting

The zoom link and password will be sent in your ticket.  Please make sure to check your email. 

Photographs and/or video will be taken at this event. By taking part in this event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases and funding applications. If you do not wish to be photographed please inform an event organiser.