If we aren’t producing content, we are consuming it. In today’s world, content is queen. For anyone with a message, having a strong online presence is the price to play. By strategically thinking about your audience and understanding their content consumption behaviors, you will leave knowing how to be top of mind, engage your audience, and convert them into paying customers.

You Will Learn: 
• Analyze industry-wide content that serves different purposes of awareness, consideration, conversion, and loyalty
• Understand how to leverage organic reach across channels
• Craft sequential content to encourage your consumers to conversion
• Employ best practices for longer attention

Shinjini Sur (Shin) is a mindset mastery nerd and creator. She followed her obsession of human optimization after 6 years as a brand manager at L’Oreal and Pepsico. Her research has led her into neuroscience, biology, psychology, philosophy, and creativity. She started The Great Kind in 2019 to find an answer what it takes to become our Greatest. Shin’s mission is to exercise our minds to enable focused action, so that, together, we raise our human potential.

Price per session: $30 + tax
Launchpad Members enjoy 25% off all programming.

Please note, COVID-19 protocols will be in effect, including mandatory face coverings, physical distancing, and limited group sizes, to ensure a safe experience.
In accordance with the Provincial mandate participants aged 12 years or older before the end of 2021, will need to be fully vaccinated (i.e. one dose of a single vaccine series or two doses of a double vaccine series approved by Health Canada, plus 14 days) and provide their proof of vaccination along with photo ID, unless deemed exempt for a medical reason.

Photographs and/or video will be taken at this event. By taking part in this event you grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases and funding applications. If you do not wish to be photographed please inform an event organiser.